How this whole thing got started

The idea for IndieTune really occurred to me as a result of a comment made by Feedburner CEO Dick Costolo in a June 20, 2005 podcast interview with Greg Galant of Venture Voice.

In the interview, Costolo observed that at times a blog, with its rapid updating nature, could be more useful for entrepreneurs in launching a new venture than the traditional business plan:

I'm saying if you ask me to choose one or the other, I think in this Web 2.0 world of being able to get companies off the ground quickly, being able to build things, release them and then iterate....and iterate and iterate and iterate and keep rolling out things more frequently that it behooves entrepreneurs to use a blog or some other quick start method of communication as a vehicle for getting awareness and understanding of what they're trying to do instead of building a detailed business plan, trying to get funding around an idea by cold calling people and then, you know, getting started based on that funding.

Costolo went on to say:

I think that having a blog, thinking about what you're doing and writing about what you're doing in the blog is a much faster way to build an audience and generate interest.

Looking around for an ideal start-up experiment for another blog I edit at boostrapme.com, I decided that another blog might be the best way to promote that idea and gain support.

The IndieTune blog is the result.

Over the next several months you will see details emerging here about our plans to build an online distribution network for independent musicians and producers.

Our blog will serve as a combination newsletter/evolving business plan/marketing tool as we slowly move toward operational status. Stop back regularly to discover how you or someone you know may fit in.